案例
乐言科技：东南亚市场实现三倍增长
分类: 标杆案例, 出海全球行业: 电子商贸项目背景
2016年成立于上海的乐言科技，是中国领先的专注于跨境电子商务的人工智能解决方案提供商。公司为电商行业提供AI SaaS+电商全链路数智化解决方案。乐言科技拥有超过60,000家电商客户，并于2022年开始全球化布局，首选东南亚市场进行拓展。其旗舰产品ChatPlusAI——一款智能跨平台客服系统——已与300多家顶级品牌达成合作，服务400万家海外店铺，并保持了近乎100%的企业客户留存率。
项目挑战
- Market Complexity: Southeast Asia is linguistically and culturally diverse. E-commerce platforms (such as Shopee, Lazada, TikTok, etc.) differ significantly from those in China in terms of rules and user habits.
- Localization Requirements: Products must support multilingual environments and cross-platform compatibility, while also complying with local policies and regulations.
- Resource Integration: The company lacked in-depth understanding of Singapore and Southeast Asian markets, and needed to quickly establish government relations, a local partner network, and a localized operations team.
项目价值
- Local Resource Connection: Helped Leyan Technologies establish deep links with the Singapore government, participate in industrial innovation collaboration projects, and connect with local partners.
- Market Entry Support: Assisted the company in the setup of an overseas headquarters in Singapore, offering legal and financial support as a foundation for expanding across Southeast Asia.
- Ecosystem Building: Through acceleration programs, XNode connected Leyan Technologies with key stakeholders in Singapore’s banks, universities, enterprises, and investment institutions, rapidly establishing a localized resource network.
项目成果
- Market Expansion: Leyan Technologies rapidly expanded its footprint across Southeast Asia, working with over 300 brands and serving more than 4 million online stores, achieving a renewal rate close to 100%.
- Revenue Growth: In 2023, the company’s revenue tripled, and it successfully entered the Vietnamese market.
- Strategic Expansion: In 2024, Leyan Technologies steadily expanded into South America and Europe, validating the sustainability of its internationalization model.
